Media Buying
YOUR BUDGET.
TREATED LIKE OUR OWN MONEY.
We've seen what frustrates studios about working with agencies on paid media: unclear margins, teams that don't understand gaming problematics, campaigns handed off to juniors after the pitch, and KPIs that look good in a report but don't move the needle. We set up our media buying practices to do things in a more efficient way.
WHAT WE BRING TO THE TABLE
We start at 15% fees of your media buying budget and go down the more you work with us. No markup on media, no inflated CPMs, full visibility on where every coin goes.
The team who builds your strategy is the same team who runs your campaign and writes your reports. We don't pitch with seniors and hand off to juniors. Our media buying team has run campaigns across mobile, PC, console, premium, free-to-play, and subscription titles, and that's all we do.
On top of weekly written reports with context, you also get access to a real-time dashboard. For campaigns above 35K in budget, we also produce a full Post-Buying Review at the end: what worked, what didn't, what we'd do to improve performance down the line.
And if something isn't working mid-flight, we say so. We'd rather pause a campaign and save your budget than let it run because ad platforms says it should.
"I could insert a bullshit quote here to try to convince you. Let me be blunt instead; We won't hesitate to shut down campaigns if we see they can't be saved, and we won't hesitate to tell you to scale budget if we see the ROI coming in. You will always have a complete view on anything we do, and we will never hide anything from you."
Translated from French
Pierre Chetreff
Head of Media Buying
WE ACTIVATE ANYTHING, ANYWHERE.
We buy across programmatic environments (guaranteed deals, private marketplaces, streaming services, DOOH), social platforms (Meta, TikTok, Snapchat, Reddit), gaming endemic media, and custom activations like influencer partnerships, streaming overlays, Discord Quests, or outdoor campaigns. If it reaches your audience, we can run it.
We've worked across every scale, from four-figure indie campaigns to six-figure AAA launches across 20+ markets. We have anonymized case studies we're happy to walk you through on a call.
We're also certified with both Gamesight & Second Stage attribution tools.
HOW WE WORK
You send us a brief. We come back with a strategy and a budget matrix. You validate, and we take it from there: we help you set up tracking if needed, manage the campaigns, and optimize as we go. For creatives, you can send us yours or we can have them produced through our creative consultants at reasonable rates.
From there, you get a weekly report detailling all the adjustments we do throughout the campaign. No waiting until the budget's spent to find out what happened.
PRICING
Our fee decreases with lifetime spend.
- Up to 150K, our fees are 15% of your media buying budget.
- Between 150K and 250K, our fees are 14% of your media buying budget.
- Between 250K and 500K, our fees are 13% of your media buying budget.
- Between 500K and 750K, our fees are 12% of your media buying budget.
- Between 750K and 1M, our fees are 11% of your media buying budget.
- Beyond 1M, our fees are 10% of your media buying budget.
Everything is included: planning, strategy, setup, optimization, reporting, and post-campaign analysis.
Past a certain budget commitment, we also offer an exclusivity arrangement that gets you the 10% flat rate from day one. Ask us about it.
You see the full split between technology costs and our fee. No hidden margin. No black box.
